Sony Pictures and Marvel have pulled off an unprecedented achievement in film marketing: the Spider-Man: Brand New Day trailer is the first movie trailer in history to pass one billion views. Released on March 17, the clip hit the billion-view mark in four days flat, per WaveMetrix data. Tom Holland’s Spider-Man continues to command the world’s attention like no other superhero.
In the trailer’s first 24 hours, it earned 718.6 million views — more than double the previous record. Deadpool & Wolverine’s 365 million Super Bowl debut in February 2024 had been considered a near-unbeatable standard. Spider-Man: No Way Home’s 355.5 million and Grand Theft Auto VI’s 475 million first-day views were similarly eclipsed without difficulty.
WaveMetrix confirmed the four-day total at 1.1 billion by Tuesday, and the number continues to grow. It is the first time a trailer of any kind — film, game, or streaming — had broken the billion barrier. Brand New Day has not just broken the record; it has moved it to a level other properties can barely imagine reaching.
The film arrives in theatres on July 31 as the fourth MCU Spider-Man film and a major component of Phase Six. It is directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, and stars Holland with Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Mark Ruffalo, and more. Indian fans will be able to see the film in Hindi, Tamil, Telugu, Kannada, Malayalam, and English.
The trailer’s deeply emotional story — Peter Parker living unrecognized, seeking Hulk’s help to navigate an impossible situation — stirred the global fanbase into action. Fans responded with emotional alternate titles and extensive social media sharing. Brand New Day has already achieved what no other film has; come July 31, it will likely continue that trend at the box office.