An analysis of recently revealed documents shows the anatomy of a successful corporate lobbying campaign, detailing how the auto industry systematically dismantled the UK government’s original electric car policy.
The strategy was three-pronged. First, carmakers established a narrative of economic crisis, citing post-Brexit difficulties and unsustainable costs. Second, they made specific, tangible threats regarding the loss of British jobs and future investment. Third, they framed the UK’s policy as “radical” and out of step with international competitors, suggesting it was harming competitiveness.
This consistent and unified message, delivered in private consultations by industry giants like BMW, JLR, and Toyota, and amplified publicly by their trade body, the SMMT, created immense political pressure. JLR’s claim about subsidising Chinese rivals added a potent, nationalistic edge.
The result was a significant policy reversal. The government’s introduction of “flexibilities” demonstrates the effectiveness of this strategy and serves as a powerful case study in how corporate interests can influence and alter the course of national environmental legislation.